The web offers thousands of tools for digital marketers. With such an array of options, selecting the best tools for your needs can be a long and overwhelming process. To make life a little easier, we’ve put together a list of some of our favorite digital marketing tools. 

Here are 8 of the best digital marketing tools to start leveraging in 2020:


If you’re serious about improving your SEO strategy, you’re going to want to check out SEMrush. SEMrush is a highly effective all-in-one digital marketing tool. This tool offers assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit. SEMrush offers free and paid memberships. With a free account, you are limited in your ability to pull data and use some of the tool’s features. This is why we suggest starting out with a 14-day free trial to explore some of SEMrush’s popular functions. 


HubSpot is an essential tool for all things inbound. At SMA, we use HubSpot as our CRM and CMS, as well as for email marketing, blogging, social media and to build landing pages. You can also view important KPIs inside each tool’s dashboard. If you’re looking to learn more about inbound marketing, HubSpot Academy offers a large collection of certification courses that will teach you useful information to help you grow your marketing strategy.


Moz offers a great selection of both free and paid SEO tools. With the help of Moz, you can easily perform keyword research, page analytics, backlink analyses and it even has a great site-crawler. We highly recommend using the MozBar Chrome plugin, which provides instant metrics for any page at the click of a button. 

Google Analytics

Google Analytics is a must-have for anyone in the digital marketing space. At first glance, this tool can seem a little advanced, but if you use it to its full capabilities, you will receive a ton of insight on how your customers are engaging with your site. If you’re looking to increase your understanding of Google Analytics, we recommend exploring the Google Analytics Academy. This is a collection of free courses that will help you learn everything there is to know about the platform so you can use it to its full benefit.

Screaming Frog SEO

Screaming Frog is an easy-to-use SEO crawling tool. This tool provides important SEO-related information about your site that you can download and keep on file for reference. This covers high-level elements like HTML, CSS, and Javascript. We like to use Screaming Frog to help identify any site errors that may be impacting SEO. You can link this tool with others like Moz or Google Analytics for even more information.


Canva is a great tool for creating professional-looking graphics. No matter your experience, you can easily use this tool to create social images, CTA buttons, and infographics for free. Canva offers a large selection of templates, clip art, and fonts to help you customize your project. This is the perfect tool for someone who doesn’t have access to more advanced design platforms like Photoshop or InDesign. 


Hootsuite is an enterprise-level social media management tool that allows users to store and schedule social media content on a variety of platforms. This tool can help you track the performance of your social media content, calculate conversions, ROI and track public conversations about your brand, product, or service. Hootsuite offers a limited free subscription and a free, 30-day trial offer for the professional subscription. 


BuzzSumo is a research and monitoring tool that can help identify trends around specific topics. This tool can help you generate blog or social media ideas, create high-performing content, monitor your brand’s performance and identify influencers you may want to consider partnering with. Though BuzzSumo is a paid tool, you can register for a free 7-day trial to test it out before committing to a subscription. 

Digital Marketing that Drives Results 

With such a large selection of digital marketing tools, it is important to know which ones truly drive results. Now, you can ring in the New Year with some proven tools under your belt! If you’re struggling to develop a digital marketing solution for your business, contact SMA Marketing today. We will help you develop a digital marketing plan to make 2020 a year of company growth!

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